When we could have purchased this light in any one of 100 places in Arizona we chose to buy it in Puerto Vallarta, Mexico? Why? Because now the light has a story and that makes it an experience. What kind of stories are you creating with and for your employees and customers? What reasons are you giving employees and customers to keep returning and expand their loyalty?

Loyalty and employee retention is all in the stories and the stories are about CUEing, Creating Unforgettable Experiences.

John lugging the infamous light through Puerto Vallarta

John lugging the infamous light through Puerto Vallarta

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