Several weeks ago Beverly engaged the services of Chip Lambert, business development and LinkedIn expert, to present a program for the Leaders Institute, a collaboration between the Fountain Hills Chamber of Commerce and John Hersey International. About 50 business leaders attended. We were so taken with Chip’s 90 minute presentation that we hired him to work with both of us for an entire day. Our day was Friday, March 5, 2010. It was one of the best investments in our business that we have ever made.
We set up our computers at the dining room table and Chip worked with each of us. First, making sure our profiles were up to “code”, if you will. They weren’t! As we learned, most aren’t. We rewrote our business description and the summary section on both of our pages. The later is where other LinkedIn users can learn about you and, more importantly, what you are looking for. Most of us throw up some tidy little piece about what we have accomplished and how terrific we are at what we do. That is all history. What we need is a description of who we are, what we do and what we are looking for.
Then we uploaded our contacts and invited people we know to connect with us on LinkedIn. In addition, we did some searches for the category of people we are looking to connect with, (national association presidents and executive directors, chairmen, CEOs, and or presidents of corporations doing up to $30 million in annual sales with in excess of 200 employees and meeting planners in the same organizations.) Best of all, Chip spent one-on-one time with each of us helping us learn what to do with the search once we had it.
After seven hours we had accomplished several very important things; 1) we were confident that our profiles were current and what is needed to effectively function on LinkedIn; 2) we were both clear about how to grow our network on as little as 15 minutes each day, and; 3) the process opened us up to working our “advanced searches” so that we never again have to waste our time or a prospects time, when they may not fit our ideal prospect definition. Do you have any idea how beautiful this is? Only spending our time searching for and speaking with individuals that fit the description of our ideal prospect. WOW!
I am sure there are others who do what Chip Lambert does. But, for Beverly and me, he was money and time very well spent and we’d invite him back in a heart beat. We are lucky that he was local but inasmuch as he works virtually as well I want to encourage all of you to check him out. We are very careful not to overdo our recommendations. Here is one that we think you can take to the bank. Go online to www.network2networth.com and do some homework.
Be Well & Be Contagious,
John
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