John Hersey Leadership Blog

As a professional leadership speaker, I am firmly of the belief that motivation is the ‘programming language of the soul’.  Professionals like myself can improve the lives of employees, and thus the bottom lines of businesses, using worships and keynote presentations.  In today’s ultracompetitive business environment, with the added stress of the economic state, keeping your employees motivated and optimistic is more important than ever.

Anything done in a business environment requires multiple interactions between various people and groups, and all of those interactions have motivational implications.  Each time you communicate with a superior or subordinate, you convey your mood to them, and that mood will affect their own, whether either of you realize it or not.  Getting the attitude in the workplace aligned correctly causes a mutually-supporting environment where each interaction reinforces the positive attitude of each person by exposing him to the positive attitude of the other.  In this way, a single well-performed motivational exercise can have a profound and long-lasting impact on a company.

Make no mistake – motivation, and motivational speaking, are complex and sometimes ambiguous subjects that are as much art as science.  That said, it is a strong tactic for managers and companies as whole entities to have motivational speakers come and present to them.  New managers, or managers who have not studied motivation, will benefit from a motivational speaker not just in terms of being motivated themselves, but also an exercise in learning how to motivate their subordinates.

It’s rare that modern managers stop and consider how we interact with others, and the impact that others have on our behavior and values.  Some mangers have an appearance of success, but are despised by many, and cost the company dearly in terms of morale.  Having a leadership speaker come and present may not only help those who the unfortunate manager has harmed, but also show that manager how his attitude has hurt his company by convincing him to examine his interactions with his coworkers.

Motivating people is serious work, with influences from the psychological and environmental to the spiritual and physiological.  The factors that count in to an individual’s motivation vary from individual to individual and indeed from hour to hour.  Only a trained professional motivation leader has the knowledge to use the ‘programming language of the soul’ to acquire the desired effect — a harmonious, effective workplace that will maintain its own upbeat efficiency for months to come.

Maybe you think that a motivational speaker is an unnecessary expense for your business. Maybe you think this person will not benefit your staff enough to compensate for the time and money he requires.  Well, think again… because if this is your line of thinking, maybe you are under appreciating your personnel.

A motivational speaker’s mission is to inspire your work force and to enhance their sense of pride in what they do by teaching them new skills to improve their life and their work, and to help them see their jobs under a new and different light.

Motivational speakers are business leaders that have trained themselves in the areas of public speaking and motivation in order to be able to inspire others into action and to teach people in high positions within companies to reach their staff in meaningful ways.  They employ proven techniques to get the best results out of the people they are motivating, in alignment with the company’s mission and vision.

It is important to hire a motivational speaker every time your company schedules a one or two-day training event.  This is a way to show your staff how much faith you have in them by encouraging them to learn new things, new perspectives, and to become better human beings.  The speaker will teach your employees how to act on what he teaches; he will show them simple techniques to apply what they have learned to their jobs and other areas of their lives, enhancing their experience on the job and outside of it.

The trick here is to find the right motivational speaker for your people.  He must be credible and respected by your staff; thus, it is best if you hire someone with experience in your field.  A speaker that can relate to your industry will be able to enrich the presentation by sharing personal stories that will make sense to the audience and will offer a completely new level of bonding.  Take your time researching the best motivational speakers out there, and ask for referrals. If a speaker is good, most certainly many people in your industry already know him.

Professional speakers will create a specific plan for each presentation, ensuring that it is relevant, interesting, and amusing, so as to keep the audience engaged and asking for more.  It is important that you talk to your staff after the event, to understand what they think about the experience, what they learned, what they considered most valuable, and how they plan to apply what was taught.  Do not forget to encourage them by praising their work and reminding them how valuable they are to you and your company’s success.

Regular motivational speaking events will guarantee that your people feel cherished and respected.  They will regard their job as worthy because their employer is investing time and money on them and their personal growth.  They will talk about it, and when they do, they will be showing you their loyalty and willingness to do and be their best.

Yes, a good motivational speaker is an investment, but it is a worthwhile one, because your staff is the heart of your business. If they are happy, your business thrives. If they are unhappy, you lose them and eventually, you will probably lose your company.

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