As a professional leadership speaker, I am firmly of the belief that motivation is the ‘programming language of the soul’.  Professionals like myself can improve the lives of employees, and thus the bottom lines of businesses, using worships and keynote presentations.  In today’s ultracompetitive business environment, with the added stress of the economic state, keeping your employees motivated and optimistic is more important than ever.

Anything done in a business environment requires multiple interactions between various people and groups, and all of those interactions have motivational implications.  Each time you communicate with a superior or subordinate, you convey your mood to them, and that mood will affect their own, whether either of you realize it or not.  Getting the attitude in the workplace aligned correctly causes a mutually-supporting environment where each interaction reinforces the positive attitude of each person by exposing him to the positive attitude of the other.  In this way, a single well-performed motivational exercise can have a profound and long-lasting impact on a company.

Make no mistake – motivation, and motivational speaking, are complex and sometimes ambiguous subjects that are as much art as science.  That said, it is a strong tactic for managers and companies as whole entities to have motivational speakers come and present to them.  New managers, or managers who have not studied motivation, will benefit from a motivational speaker not just in terms of being motivated themselves, but also an exercise in learning how to motivate their subordinates.

It’s rare that modern managers stop and consider how we interact with others, and the impact that others have on our behavior and values.  Some mangers have an appearance of success, but are despised by many, and cost the company dearly in terms of morale.  Having a leadership speaker come and present may not only help those who the unfortunate manager has harmed, but also show that manager how his attitude has hurt his company by convincing him to examine his interactions with his coworkers.

Motivating people is serious work, with influences from the psychological and environmental to the spiritual and physiological.  The factors that count in to an individual’s motivation vary from individual to individual and indeed from hour to hour.  Only a trained professional motivation leader has the knowledge to use the ‘programming language of the soul’ to acquire the desired effect — a harmonious, effective workplace that will maintain its own upbeat efficiency for months to come.

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In today’s uncertain economy many businesses and organizations are facing change as they have never known.  Change is always intimidating, but to some, it can cause discouragement, disinterest, depression and even complete apathy.  For an organization facing these problems among their employees, a simple remedy can often be found through a motivational speaker who can breathe that essential spark of life back into employees, managers and in fact, the total business.

And now comes the question.  Do you search out a speaker who can motivate your employees or a speaker who can inspire them, and is there a difference?  Many would agree that the two are one and the same, but still others remain steadfast in their beliefs that there is a marked difference in the two.

Let’s start first with definitions.  The dictionary defines to motivate as, “to provide with a motive or motives; incite; impel” and to inspire as, “to fill with an animating, quickening, or exalting influence.”

So do we want a leadership speaker to motivate or inspire? A simple analogy may help us understand the difference.  If you have an old clunker that you’ve ignored, chances are it will often fail to start when you want to go somewhere.  Sure, you can get it to go by pushing it down the driveway, but the next time you go to start it, you will likely need to give it that same push.  On the other hand, if you had kept it well maintained, it would more than likely start up right away for you every time.

The same is very similar when motivating or inspiring people.  If they have been motivated, they will be eager to move forward….for a while.  But eventually the momentum will slow and you will need to “push” them to get them going again, and if you stop pushing chances are they will stop altogether.

A person who has been inspired, on the other hand, is like the old clunker that has been well maintained.  An inspired person sees the vision and understands the expectations and as a result has a desire to keep going and working until the desired goals have been reached.  Rather than needing that little push every so often, they are self-propelled to complete the task.

Another example might be the person who attends a sales promotion meeting, gets all fired up at the time, buys the kit and materials, and then a few days later loses interest in the whole idea.  This person was obviously motivated but definitely not inspired!

It would appear then, that the fundamental difference between motivating someone and inspiring them is found in the long term effect.  Motivation seems to be a fleeting thing where inspiration is more long lasting.  True inspiration can actually last a lifetime.   Most of us can remember way back in our lives a time when a teacher, relative or parent so inspired us that it changed our way of doing things forever.  True inspiration then, provides a lasting motivation that comes from within, bringing with it the determination to wake up every day and take action towards our goals.

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Not matter how tight budgets are today, it can!

For some years now, the economy has been slowing down dramatically, and many companies have been forced to tighten up their financial belts, making them wonder if now is the best time to bring in a leadership speaker, among other tough decisions.

As most of us know, but deeply try not to acknowledge, we commonly dismiss what is truly important in favor of what’s “really” urgent.  The financial struggle companies are experiencing has put them into the crossroads of weighing what’s worth investing in and what is disposable.  The way in which they approach this moment of truth can make all the difference between surviving or falling prey to the crisis.

Leadership speakers are critical during hard times; they provide people with what they need the most: hope, knowledge, and the tools to get the job done when faced with the reality of reduced manpower and fewer resources.

The advantage a leadership speaker has is that he works with many different types of businesses in many different fields, allowing him to see things from a higher perspective, from a privileged point of view.  He is able to combine the issues, problems, and opportunities he sees across these companies to formulate an accurate and broader view of the situation.

A leadership speaker will offer a unique view because he is an outsider.  He is not directly involved in the specific situation of a business; thus, he is not influenced by its fears and experiences.  Very much on the contrary, his broad experience and knowledge of many types of organizations entitles him to propose new ways of looking at situations so as to get the best out of them.

The leadership speaker’s mission is to show people how to rise above challenges and grow.  He is able to do this because he is a superb communicator, trained to lead, advise, and motivate.  Since he does not relate, personally or professionally, at any level with either high executives or the company’s workforce, it is easy for him to teach everyone what they need to know based on their positions and future possibilities.

A leadership speaker can help a business adjust faster to a changing environment.  He helps the company’s leadership team by empowering people to strive no matter what; he teaches the organization about change, and how to see it as an opportunity rather than a threat.  Through leadership and good judgment, he teaches strategic thinking for difficult times, and how to act based on reliable information and understanding of the situation, but probably the most important aspect of the leadership speaker’s job is that he is a source of hope and possibility, while at the same time he has his feet firmly planted on the ground.

The decision to hire a leadership speaker during a crisis proves your company’s commitment and confidence in its people, and the true value of its service.

Become the Leader Your Company Needs. Get My 6 FREE Leadership Videos Here: www.JohnHersey.com

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Maybe you think that a motivational speaker is an unnecessary expense for your business. Maybe you think this person will not benefit your staff enough to compensate for the time and money he requires.  Well, think again… because if this is your line of thinking, maybe you are under appreciating your personnel.

A motivational speaker’s mission is to inspire your work force and to enhance their sense of pride in what they do by teaching them new skills to improve their life and their work, and to help them see their jobs under a new and different light.

Motivational speakers are business leaders that have trained themselves in the areas of public speaking and motivation in order to be able to inspire others into action and to teach people in high positions within companies to reach their staff in meaningful ways.  They employ proven techniques to get the best results out of the people they are motivating, in alignment with the company’s mission and vision.

It is important to hire a motivational speaker every time your company schedules a one or two-day training event.  This is a way to show your staff how much faith you have in them by encouraging them to learn new things, new perspectives, and to become better human beings.  The speaker will teach your employees how to act on what he teaches; he will show them simple techniques to apply what they have learned to their jobs and other areas of their lives, enhancing their experience on the job and outside of it.

The trick here is to find the right motivational speaker for your people.  He must be credible and respected by your staff; thus, it is best if you hire someone with experience in your field.  A speaker that can relate to your industry will be able to enrich the presentation by sharing personal stories that will make sense to the audience and will offer a completely new level of bonding.  Take your time researching the best motivational speakers out there, and ask for referrals. If a speaker is good, most certainly many people in your industry already know him.

Professional speakers will create a specific plan for each presentation, ensuring that it is relevant, interesting, and amusing, so as to keep the audience engaged and asking for more.  It is important that you talk to your staff after the event, to understand what they think about the experience, what they learned, what they considered most valuable, and how they plan to apply what was taught.  Do not forget to encourage them by praising their work and reminding them how valuable they are to you and your company’s success.

Regular motivational speaking events will guarantee that your people feel cherished and respected.  They will regard their job as worthy because their employer is investing time and money on them and their personal growth.  They will talk about it, and when they do, they will be showing you their loyalty and willingness to do and be their best.

Yes, a good motivational speaker is an investment, but it is a worthwhile one, because your staff is the heart of your business. If they are happy, your business thrives. If they are unhappy, you lose them and eventually, you will probably lose your company.

Become the Leader Your Company Needs. Get My 6 FREE Leadership Videos Here: www.JohnHersey.com

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