How many organizations have failed for lack of leadership focus? Contagious Leaders pick a course and remain focused, even when it is a bit uncertain at first.
We have had a tremendous response and some frustration to last weeks teleseminar, HowTo Thrive in Tight Times . It is not surprising to us that most of
your questions, comments and concerns were around Action 1,
Focusing on the top 20% of your income and/or impact producing
activities.
We never said it would be easy. Nor did we say to not do those
“other activities” that were necessary to the running of your
business.
As Ralph Waldo Emerson said:
“As the gardener, by severe pruning, forces the sap of the tree
into one or two vigorous limbs, so should you stop off your
miscellaneous activity and concentrate your force on one or a few
points”
We all have necessary and important activities to perform in the
normal course of keeping our businesses going in the desired direction.
However, all too often we do these instead of the critical income and impact
producing activities.
We have heard people say, “I can’t possibly do that top 20%
thing. It is a great idea but won’t work for me. There is just too
much to do around here, and I am the one to do them.”
All true! However, doing many of these activities keeps us from
zeroing in on those that produce big results.
Think of it this way; if you had an emergency that required you
to leave your office and only spend 20% of your time working, what
would you focus on? Who would you delegate those “other important
activities” too? Which of these “important” activities would you
let go off?
We hope you find this deeper dive into the subject helpful. Let
us know by commenting below.
We are always on the lookout for great companies lead by Contagious Leaders. Steve Farber helped our cause through his recent blog post (www.stevefarber.com/blog ) about ING Direct. It is a worthy read.
ING Directs CEO, Arkadi Kuhlmann, outlines a clear vision for his company, his employees and his customers. Such clarity is rare but more importantly, he outlines a culture that employees and aspiring leaders usually only dream about but rarely experience. Bravo, ING and Double Bravo, Mr. Kuhlmann.
Beverly and I had the opportunity to travel to Cupertino, California to spend the day at Apple. More specifically, we met with Ron Johnson, Senior Vice President, Apple Retail. For the past ten years Ron has been the architect of Apple’s retail strategy, a truly remarkable success story.
In May, 2001, Ron and other executives from Apple traveled east to Tyson Corner, Maryland to present plans for Apple’s entree into retail to a large group of financial analysts and representatives from the media. According to Ron, not a single person thought the idea had any merit at all. One attendee was quoted as saying “I give them two years…”
Well, here they are, 7 years later, 250+ stores worldwide, and with an absolute smash hit on their hands. What happened?
Apple defied conventional retail wisdom, launched a retail initiative when others suggested it was foolhardy, shifted thinking about what it is to be in retail, gave us more proof that mission trumps tactics every time, and everyday shows us the massive results that accrue to companies that dedicate themselves to serving customers, rather than selling stuff.
The Apple Retail mission is to ENRICH LIVES. It is very clearly not about selling stuff, although they do plenty of that. And, they do it because they instill an unyielding dedication to the mission in every employee. As we speak, they are developing an employee retention strategy. The goal is to increase the average tenure of store employees by 1 year. We expected Ron Johnson to discuss how that would reduce turnover costs. Nope! The strategy is all about having a more experienced staff in order to enrich the lives of customers. Not once did he mention costs efficiencies or increasing sales margins. In fact, every decision, from location to store design to employee training and retention strategies appears to be held up against the overriding mission of Enriching Lives, customer lives and employee lives.
Ron Johnson, Apple Sr. VP and Beverly Belury
The Apple mission appears quite simple, not easy necessarily, but simple. Apple believes if they can design inviting stores around the life enriching Apple products, engage truly qualified and caring employees who come from a place of serving customers rather than ringing cash registers success will follow. What a concept!
The statistics supporting Apple’s success in retail are jaw-dropping. From sales per employee, to sales per square foot, to increases in year-over-year sales to sales trajectory, the numbers are staggering.
Several months ago we wrote a column for the Phoenix Business Journal titled Leadership: Live your company’s brand out loud. In January we had the opportunity to speak in Cairo for 300 top line managers for Vodafone, Egypt. Never before had we been witness to an organization that was so clear on its mission and, more importantly, drove that mission deep into the organization. The clarity and dedication was evident everywhere we looked at Vodafone. The same is true for Apple.
When the rest of the business world appears to be operating out of total, complete and paralyzing fear and uncertainty Apple has clarity, commitment, and confidence. And, it is not just an ad slogan. As we walked throughout the “Campus” the culture was palpable. We could almost reach out and touch it. Happy, engaged and challenged employees were everywhere. There is an unmistakable pride on the faces of employees that we have rarely seen, outside of Cupertino and Cairo.
According to Ron Johnson there are two things that distinguish Apple. They have become masters at “getting the Big Idea” and they have a “passion for details”. The Big Idea is an uncompromising dedication to enriching lives and a passion for every employee delivering on this mission in every way possible.
The ultimate job of a leader or leadership team is to develop a clear mission and vision, translate that into every decision and then communicate it with an unbending commitment as frequently as humanly possible. As we say, it becomes contagious. It works for Apple (and Vodafone) so why not give it a shot. After all, the fear strategy does not appear to be working.
Lehman Brothers, AIG, Bank of America, Merrill Lynch, Countrywide, Fannie Mae and Freddie Mac, foreclosures, sub-prime meltdown, Sarah Palin, and the stock market dropped 500+ points. These are all in the news, emotionally charged and wonderfully interesting distractions, And, they steal our energy, undermine our focus and keep us from doing what needs to be done—our jobs.
We give so much of our attention to these and other distractions that we begin to believe the sky is falling. We become enamored with the distractions and paralyzed, incapable of doing what will make a difference for us, regardless of the story of the day.
In 2002 I attended a gathering of leaders in the professional speakers’ circuit. As you might expect due to effects of 9/11, the leaders discussed the challenges. The discussion was very much like the ones I am hearing now. Whispers of doomsday spread throughout the gathering. Then, the expert we had brought in to make us feel better and tell us how to weather this storm proceeded to tell us that there wasn’t any storm. There were speakers all over the country who were busy, some busier than ever. In this challenging time for the country, clients needed our services more than ever. The busy speakers focused on helping clients succeed when success did not seem possible. Her remarks were like a wonderfully refreshing slap in the face.
Leaders know we create that which we focus on the most. By placing our focus on our challenges, our difficulties, our problems, we draw more of these to us. James Allen first shared this leadership concept years ago in his seminal work entitled “As a Man Thinketh.”
This effect of focus is a universal leadership law, one that Contagious Leaders have trained themselves to understand. It is uncanny — when real estate professionals focus on how bad the market is, it gets worse. It is amazing — when leadership organizations focus on reducing expenses, expenses become more problematic, and sales and revenues suffer. It is astounding — when organizations focus on cutting, more cuts are always needed.
One of our leadership clients had a major initiative to reduce cancellations. They measured cancellations weekly, reported them to the top leadership, and reviewed them on regular conference calls. The fact is our client did not want fewer cancellations, they wanted more renewals. We suggested that the leadership shift the focus to increasing renewals. We recommended they measure renewals, report renewals, and discuss renewals on their conference calls. We encouraged the top leadership to focus on a positive desired result instead of focusing on negative indicators.
Does this mean leaders put their heads in the sand and ignore the natural vagaries in the economy? Of course not! Great leaders are always on top of market conditions. The difference is that truly great leaders do not allow themselves to be distracted by these shifts. They simply remain focused on what they want and what they need to do to accomplish the mission.
Here are some tips:
Surround yourself with people who are focusing on being successful, who are determined to take advantage of the market shift.
Focus on 100 reasons why you will be successful not a 100 reasons why you should worry.
Make every day count, Do something everyday that will further your business.
Get your chemistry working for you by releasing your endorphins.Exercise, deep breathing, walking will help to keep you positive. I just committed to a new exercise class.
Turn off the news. If you feel compelled to find out what’s happening, do what John does. He uses his computer to just bring up the headlines and leave it at that. Sometimes I can actually feel the fear start to come alive when I watch the news.
Laugh every day. Do something fun that will put a smile on your face. John and I regularly go to a Sunday matinee, get popcorn and a great seat.
There will be people who grow their market share and who do incredibly well during this time. If that’s you, please respond to this blog with your tips. Thanks. Bev
Paul Potts is a mobile phone salesman who had a dream to sing opera. He is a shy and humble man who is short on confidence standing on a big stage about to exhibit is voice. The judges, one being the opinionated Simon Cowell for Britain’s Got Talent, would decide if Paul’s got it. Paul is risking the dream to do
what he always thought he was put on this earth to do. He has pushed through his fear and found enough gumption to go for it.
Experience Paul and you decide. Was it worth it for him to push through his fear and possibly risk his dream? Would you have done it?
We are all being barraged with bad news and because of that strong and dedicated leadership is more critical than ever. Besides, we have a choice about whether we will allow the news to dictate our success or shall we succeed despite of the news.
Personally, Beverly and I have decided to not play in the negativity sand box. It’s way too crowded. Instead, we are creating it that the next 24 months will be awesome; different, but awesome.
To help, we have uploaded five recordings to keep our mindset focused. These five recordings are set up for 10 easy minutes of listening and inspiration and can be accessed by clicking on anyone of the links below.
This is our way of contributing to the continued success of our friends and associates. Please pass these on to others who could use a little lift right now.
Be well, Be Contagious, and Be UNFORGETTABLE
John Hersey and Beverly Belury
Being Unforgettable Audio– Great leaders know that being ordinary is unacceptable. It is risky and puts yourself, your company, your brand at a competitive disadvantage. This 10 minute audio explains the risks and offers suggestions on becoming an Unforgettable Leader.
Being Unreasonable Audio– To be Unforgettable Leaders we must stop being reasonable and start expecting UNREASONABLE from ourselves. This 10 minute audio is a great reminder about why we need to be unreasonable and how we might begin the process of achieving it.
Consistency Audio — Our friends at OneCoach (www.onecoach.com ) keep telling us that consistently focusing on the top 20% of our income and impact producing activities is critical for being unforgettable and attaining unforgettable results. This 10 minute audio gives you a few things to consider as you set forth to improve consistency and develop a highly effective routine.
Power of We Audio — Unforgettable Leaders have learned the value in developing long-term relationships. They look at the lifetime value of every customer and prospect rather than looking at them as a transaction. This short audio will help you stay focused on building your relationship bank account.
Power of Routine Audio– Way too many aspiring leaders go to work everyday without a plan. They lack a routine. Remember, “Discipline, not desire, determines destiny.” We all know what to do to be successful. Doing it is another matter. This 10 minute audio will help you focus on your routine.