Working harder and longer and demanding more of our people is not always effective leadership. Sometimes Contagious Leaders know to practice doing less to achieve more.
The “Why We Can’t ” Conversation is all around us. We must create a supportive environment to exercise the “How We Will” muscle.
“Why We Can’t” is an attitude that exists in every profession, every organization. Our job as Contagious Leaders is to make ourselves so fit that it does not get through to reduce the effectiveness of our organization. We must stay in the “How We Will” conversation all the time by surrounding ourselves with “How We Will” thinkers, doers, believers. Otherwise, our “How We Will” muscle atrophies, we become weak and we revert to the “Why We Can’t” conversation.
The good news is that with some time the “Why We Can’t” conversation just doesn’t stop by anymore. Defeated and deflated it just goes away leaving us and our teams to achieve greatness.
We have an epidemic of people beginning a conversation with “why they cannot” do or accomplish whatever it is they are being asked to do or accomplish. Contagious Leaders focus conversations on “How We Will” not :Why They Can’t”. “Why We Can’t” is a deadly attitude that kills creativity, innovation and contribution from the best employees while driving the weakest for cover behind the noble claims “proving it (the task) is impossible is my job and it’s for the good of the company”.
As Leaders our most important job is to stamp our WWC wherever we find it and not allow the WWC conversation. Here are some tips for stamping out the deadly “Why We Can’t” conversation:
When someone begins a conversation with “Well, why we can’t is ….” we must stop that conversation in its tracks. Tell your team “we are not going down that road. Today, we are going to focus our attention on “HOW WE WILL”, not “Why We Can’t.”
Watch your own conversations and your tendency to focus on “Why We Can’t”
Acknowledge that a particular project may be a challenge while encouraging your team to focus its energy on “How We Will”.
Practice Involved Recognition — acknowledge those on your team who focus on “How We Will”, particularly when they are surrounded with “Why We Can’t.
We have to believe in our How We Will focus. We worked with one company that so believed in this approach that they rose from a ranking of 22 of 28 regions in their company to #2 in 12 months, just by shifting their conversation from WWC to “How We Will”.
As for our leaders they must also root out the proponents of WWC and mentor them. If they wont let go of the WWC conversation we must help them find a new home, someplace more suitable for a WWC attitude.
Nothing stops an organizations forward movement faster or more solidly than a “Why We Can’t” attitude. Allowing the conversation to take place is the same as agreeing with it– agreeing with it will ruin your company, your organization — even your town.
Contagious Leaders see their primary role as providing clarity in an increasingly unclear world. These leaders practice being clear in vision, setting expectations and demonstrating desired behaviors.
For months now we have been advising our speaking and coaching clients to pay attention to their aspiring leaders. Many organizations have pulled back on leadership development programs and really good people are feeling abandoned. Some have confided in us that they are just biding their time until they can leave for another organization that actually values them. Well, now it is not just our opinion.
Today, McKinsey & Company released a study indicating that 64% of middle managers will leave their current organization within two years. To read the entire article go to: www.johnhersey.com/crisis.htm
One of the hazards of these challenging times is that we are seeing a significant upswing in micro-management. There are three problems with this.
First, if you absolutely feel you must micro-manage then you really have more of a talent problem than a management problem. Jim Collins, Author of Good to Great, recently said, “The right people don’t need to be managed. If you need to tightly manage someone, you’ve made a hiring mistake.” Instead of micro-managing, your time would be much better spent by getting on with the business of either training your people or replacing those that need to be micro-managed.
Second, micro-management is, often, a self-fulfilling prophecy. We think people need to be micro-managed so we do so. By micro-managing we remove all of the fun and creativity from people’s jobs. They settle and stop contributing, giving rise to the need for micro-management. If we would just get out of the way, be specific about expectations and the consequences of not fulfilling on these, people would just do their jobs.
Finally, by micro-managing we create an environment that is simply unattractive to good people. By micro-managing we actually create turnover, costly turnover and not superior results.
Please, share your thoughts on micro-managing by adding a comment below. And, pass this on to a friend.
We are always on the lookout for great companies lead by Contagious Leaders. Steve Farber helped our cause through his recent blog post (www.stevefarber.com/blog ) about ING Direct. It is a worthy read.
ING Directs CEO, Arkadi Kuhlmann, outlines a clear vision for his company, his employees and his customers. Such clarity is rare but more importantly, he outlines a culture that employees and aspiring leaders usually only dream about but rarely experience. Bravo, ING and Double Bravo, Mr. Kuhlmann.
Beverly and I had the opportunity to travel to Cupertino, California to spend the day at Apple. More specifically, we met with Ron Johnson, Senior Vice President, Apple Retail. For the past ten years Ron has been the architect of Apple’s retail strategy, a truly remarkable success story.
In May, 2001, Ron and other executives from Apple traveled east to Tyson Corner, Maryland to present plans for Apple’s entree into retail to a large group of financial analysts and representatives from the media. According to Ron, not a single person thought the idea had any merit at all. One attendee was quoted as saying “I give them two years…”
Well, here they are, 7 years later, 250+ stores worldwide, and with an absolute smash hit on their hands. What happened?
Apple defied conventional retail wisdom, launched a retail initiative when others suggested it was foolhardy, shifted thinking about what it is to be in retail, gave us more proof that mission trumps tactics every time, and everyday shows us the massive results that accrue to companies that dedicate themselves to serving customers, rather than selling stuff.
The Apple Retail mission is to ENRICH LIVES. It is very clearly not about selling stuff, although they do plenty of that. And, they do it because they instill an unyielding dedication to the mission in every employee. As we speak, they are developing an employee retention strategy. The goal is to increase the average tenure of store employees by 1 year. We expected Ron Johnson to discuss how that would reduce turnover costs. Nope! The strategy is all about having a more experienced staff in order to enrich the lives of customers. Not once did he mention costs efficiencies or increasing sales margins. In fact, every decision, from location to store design to employee training and retention strategies appears to be held up against the overriding mission of Enriching Lives, customer lives and employee lives.
Ron Johnson, Apple Sr. VP and Beverly Belury
The Apple mission appears quite simple, not easy necessarily, but simple. Apple believes if they can design inviting stores around the life enriching Apple products, engage truly qualified and caring employees who come from a place of serving customers rather than ringing cash registers success will follow. What a concept!
The statistics supporting Apple’s success in retail are jaw-dropping. From sales per employee, to sales per square foot, to increases in year-over-year sales to sales trajectory, the numbers are staggering.
Several months ago we wrote a column for the Phoenix Business Journal titled Leadership: Live your company’s brand out loud. In January we had the opportunity to speak in Cairo for 300 top line managers for Vodafone, Egypt. Never before had we been witness to an organization that was so clear on its mission and, more importantly, drove that mission deep into the organization. The clarity and dedication was evident everywhere we looked at Vodafone. The same is true for Apple.
When the rest of the business world appears to be operating out of total, complete and paralyzing fear and uncertainty Apple has clarity, commitment, and confidence. And, it is not just an ad slogan. As we walked throughout the “Campus” the culture was palpable. We could almost reach out and touch it. Happy, engaged and challenged employees were everywhere. There is an unmistakable pride on the faces of employees that we have rarely seen, outside of Cupertino and Cairo.
According to Ron Johnson there are two things that distinguish Apple. They have become masters at “getting the Big Idea” and they have a “passion for details”. The Big Idea is an uncompromising dedication to enriching lives and a passion for every employee delivering on this mission in every way possible.
The ultimate job of a leader or leadership team is to develop a clear mission and vision, translate that into every decision and then communicate it with an unbending commitment as frequently as humanly possible. As we say, it becomes contagious. It works for Apple (and Vodafone) so why not give it a shot. After all, the fear strategy does not appear to be working.